Fridge Friend was borne from one of those businesses. In 2013 I started a business in Geelong that provided Humidity & Bacteria Control filters for commercial cool rooms, typically in cafes, restaurants and pubs. Fridge Friend was borne from one of those businesses. In 2013 I started a business in Geelong that provided Humidity & Bacteria Control filters for commercial cool rooms, typically in cafes, restaurants and pubs.